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Multi tool use

Reklaam


turundusestarbijatmeediatoodetestideedest









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Reklaam


Allikas: Vikipeedia

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Reklaam on turunduses kasutatav kommunikatsioonivõte toodetele vahendatud tähelepanu pööramise kaudu tarbijate manipuleerimiseks. Reklaam on turunduse tähtsamaid vahendeid. Reklaami eesmärk on teavitada tarbijat meedia kaudu toodetest, teenustest või ideedest ning ühtlasi muuta inimeste suhtumist, teadlikkust ja/või tarbimisharjumusi.


Reklaame liigitatakse


  • auditooriumi järgi (lõpptarbijale või organisatsioonile)

  • tellijate järgi (tootjad, edasimüüjad või mittetulundusühingud, samuti ühisreklaam)

  • meediakanalite järgi (ajalehed, teatmikud, otsepostitus, välireklaam, sotsiaalmeedia reklaam, e-posti-reklaam[1], müügikoha reklaam, pakendireklaam, massimeedia, reklaamkingitused, sealhulgas internet)

  • objektide järgi (kauba reklaam ja ettevõtte reklaam, ideereklaam, üksikisiku reklaam)

  • mastaapide järgi (kohalik, üleriigiline või rahvusvaheline)

  • teema või valdkonna järgi (alkoholireklaam, tubakareklaam, poliitiline reklaam)

Mitmele reklaami alaliigile (nt alkoholi- ja tubakareklaam, samuti poliitiline reklaam) on paljud riigid kehtestanud erilised piirangud. Näiteks ei lubata poliitilist välireklaami vahetult enne valimisi, alkoholireklaami noorteväljaannetes jne.



Mõisteid |


  • Alateadvusreklaam

  • Kaubamärk

  • Korporatiivne identiteet

  • Logo

  • Postiloend

  • Rämpspost

  • Reklaamiagentuur

  • Reklaamikampaania

  • Valgusreklaam

  • Varjatud reklaam

  • WAP-reklaam


Vaata ka |


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  • Kalle Lasn

  • Harry Egipt


Välislingid |



  1. ↑ spämm



Pärit leheküljelt "https://et.wikipedia.org/w/index.php?title=Reklaam&oldid=5233324"





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