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Avalik arvamus




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Disambig gray.svg See artikkel räägib üldmõistest; väljaande kohta vaata artiklit Avalik Arvamus; filmi kohta vaata artiklit Avalik arvamus.
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Avalik arvamus ehk ühiskondlik arvamus on massiteadvuse avaldumisvorm, mille moodustab viis, kuidas ligikaudu ühetaolistes oludes elavad inimesed tegelikkusesse suhtuvad ning mis hõlmab inimeste arvamuste ja hoiakute kogumit[1][2].


Ühiskonna võim indiviidi üle avaldub seadusandluse ja avaliku arvamusena. Seadusandlus on mõjutatud avalikust arvamusest ning seaduste olemasolu või puudumine mõjutab omakorda avalikku arvamust. Seadusandlus mõjutab indiviidi võimaliku karistuse abil, avalik arvamus aga indiviidi heakskiidu või hukkamõistu abil.


Seadusandlus kehtestatakse, avalikku arvamust ei saa kehtestada. Avalik arvamus on mõjutatav ühiskonna poolt aktsepteeritud arvamusliidrite seisukohtade, ühiskonnas levitatava reklaami ja propaganda poolt. Tänapäeval on avaliku arvamuse üheks suuremaks mõjutamise kanaliks ajakirjandus.



Viited |




  1. ↑ TEA entsüklopeedia 3. köide, 2009.


  2. ↑ U. Mereste, 2003. Majandusleksikon. Eesti Entsüklopeediakirjastus. Köide I (A–M).



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